Objective: Make a print advertisement for my favorite pair of running shoes.
Target Audiences: Runners, Exercisers, People who want comfortable casual shoes
Strategy: Visually and hyperbolically portray "Cloudfoam", the name of the shoes while appealing to a broad target audience.
Desired Characteristics: Simple, Visually appealing, Functional without copy, Representative of the brand
Goal: Instill a desire to try Adidas Cloudfoam running shoes.